SMO refers to the use of social media communities and outlets to create awareness about a brand or product launched in the market. At ITPL, we see it as a process that makes our client’s websites more recognizable through social mediums and online communities like Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, MySpace and Digg. So speaking literally; this means networking with Netizens, and using these contacts to pep up your brand and also simultaneously marketing on the web!